Independent Mountain

1. How much of your business relies on tourism?

100% of my business relies on tourism – be it property owners or clients coming on holiday, it’s all related to the Mountain tourist trade!!

2. How much of your business relies on sport-related tourism?

I would say that 95% of my business relies on sport-related tourism, as primarily people owning properties or having holidays in the mountains are here for the sport, with the remaining 5% for quality of life.

3. Which are the busy months?

Winter: Mid-December through to the end of April

Summer: Mid-June through to the start of September

4. Would you like to see the season extended through further sport- related tourism?

Without a doubt the summer season should be from the start of June until the end of September. The weather stays good and most people coming on holiday for the summer sports are not bound by school holiday times, so September should be a focus for an extra month of tourism.

5. How important is sport tourism for Morzine?

If Morzine had no sport tourism then the village would not be able to support itself – we rely solely on the Sport tourism to support the local economy!!

6. Could further development of sport facilities enhance current tourist figures?

Developing facilities can only improve feedback and returning customers – With sports facilities development, Morzine could bring in a whole new clientèle for the tourists that are looking for the all-round sports package whilst on holiday.

7. Is there room for further development/ growth?

We have an Olympic sized pool that is used for only 9 – 10 weeks a year, so development of this to turn it into a year round facility would be fantastic. We also have a tennis court/and hard court area that could be developed to be able to be used in the winter months.

8. Where does most of your business originate?

My business is primarily through my website and appealing to the UK tourism market.

9. In what ways could Morzine further promote itself?

Morzine needs to start actively promoting itself in the countries where the tourism is coming from instead of relying on the companies that sell holidays to do it all for them. This can be done at tourism related shows eg. The ski/snowboard show at Olympia in London, mountain bike events and magazines!! They also need to start arranging more events in the town itself to attract people to the resort!!